Email Rules Mobile Internet Usage

Thursday, 05 August 2010 00:00

Nielsen recently released a study of 20,000 mobile web users, studying their web usage habits. Social networking like faceBook and twitter might take up most of the time of users on the desktop, but email dominates the web usage time of mobile users. The study, conducted over a year from June 2009 to 2009 indicated that mobile users spent up to 41.6% of their time accessing and sending emails.

This comes as no surprise, considering the strong business features of BlackBerry, which dominates more than 30% of the smart phone market. The iPhone and Droid are also have compelling email clients. I suspect that a big chunk of these users access business email over their mobile devices. This also underlines the growing importance of mobile collaboration solutions, which include business email service features and other collaboration features such as calendars, contacts etc.