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Friday, 23 July 2010 00:00 |
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I came across a very interesting article on New York Times. The article chronicles the increasing importance of iPhone in businesses, and the receding clout of BlackBerry, which traditionally held fort in the business smartphone market. If it is any indicator, Apple recently said that 80% of Fortune 500 companies are either using or testing the iPhone. Traditionally, BlackBerry was very effective at serving business information, such as email on mobile devices. However, iPhone has caught up in this area, while also doing much more. For instance, iPhone users can download about 30 times as many apps as are available to BlackBerry users, and the process is more user-friendly. This gradual power shift is also reflected in changing market shares. BlackBerry's market share fell to 41% as compared to 55% in the previous year. The combined share of iPhone and Android rose to 49%, from 23% in Q1 last year. This is indeed a meteoric rise. BlackBerry really needs to pull out some nifty tricks from its hat if it has to keep up. Its soon to be launched brand new OS will hopefully do the trick. Â
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